Comments for The Drive-Thru Marketer http://drivethirst.wordpress.com presented by www.drivethirst.com Sat, 21 Feb 2009 15:52:53 +0000 http://wordpress.com/ hourly 1 Comment on BIG BRANDS LiKE AT&T Can Have Fun Too by Jim Gilbert http://drivethirst.wordpress.com/2009/02/19/big-brands-like-att-can-have-fun-too/#comment-11 Jim Gilbert Sat, 21 Feb 2009 15:52:53 +0000 http://drivethirst.wordpress.com/?p=61#comment-11 Fun and humor can have great stopping power in direct marketing. And you need stopping power in order to get your message heard. The trick is this... know your audience and what will make them laugh. It's easy to go overboard. Sometimes what you think is funny turns out to be inappropriate and can backfire. I've used fun and humor quite a bit. Regards, Jim Gilbert http://gilbertdirectmarketing.wordpress.com/ Fun and humor can have great stopping power in direct marketing. And you need stopping power in order to get your message heard.

The trick is this… know your audience and what will make them laugh. It’s easy to go overboard. Sometimes what you think is funny turns out to be inappropriate and can backfire.

I’ve used fun and humor quite a bit.

Regards,
Jim Gilbert
http://gilbertdirectmarketing.wordpress.com/

]]> Comment on BIG BRANDS LiKE AT&T Can Have Fun Too by Topics about Humoristic and Funny stuff » Archive » BIG BRANDS LiKE AT#038;T Can Have Fun Too http://drivethirst.wordpress.com/2009/02/19/big-brands-like-att-can-have-fun-too/#comment-10 Topics about Humoristic and Funny stuff » Archive » BIG BRANDS LiKE AT#038;T Can Have Fun Too Fri, 20 Feb 2009 08:40:15 +0000 http://drivethirst.wordpress.com/?p=61#comment-10 [...] BRENTZILLA placed an interesting blog post on BIG BRANDS LiKE AT#038;T Can Have Fun TooHere’s a brief overviewOne of my favorite things about marketers and ad execs today is the recognition that BHumor/B works in advertising and marketing programs.  [...] [...] BRENTZILLA placed an interesting blog post on BIG BRANDS LiKE AT#038;T Can Have Fun TooHere’s a brief overviewOne of my favorite things about marketers and ad execs today is the recognition that BHumor/B works in advertising and marketing programs.  [...]

]]> Comment on How Are Cabbage Kids and MY HDTV Similar? by hdtvdeals http://drivethirst.wordpress.com/2008/12/01/how-are-cabbage-kids-and-my-hdtv-similar/#comment-7 hdtvdeals Mon, 15 Dec 2008 15:35:08 +0000 http://drivethirst.wordpress.com/?p=52#comment-7 Nice info, thanks Nice info, thanks

]]> Comment on AD Review: Don’t be a Duel Bag, stay out of the Dog House. J.C. Penny’s does a brilliant job with their www.bewareofthedoghouse.com by Big Marketing For You » Blog Archive » AD Review: Don’t be a Duel Bag, stay out of the Dog House. J.C. … http://drivethirst.wordpress.com/2008/12/11/ad-review-don%e2%80%99t-be-a-duel-bag-stay-out-of-the-dog-house-jc-penny%e2%80%99s-does-a-brilliant-job-with-their-wwwbewareofthedoghousecom/#comment-6 Big Marketing For You » Blog Archive » AD Review: Don’t be a Duel Bag, stay out of the Dog House. J.C. … Thu, 11 Dec 2008 20:00:28 +0000 http://drivethirst.wordpress.com/?p=57#comment-6 [...] unknown wrote an interesting post today onAD Review: Donâ??t be a Duel Bag, stay out of the Dog House. J.C. …Here’s a quick excerptFiled under: Online Marketing, advertising, b2b, blog, bribe 2 blog, competitors, direct marketing, food, internet, marketing, obama, politics, pr | Tagged: advertising, brand marketing, comedy, commercials, holiday advertising, … [...] [...] unknown wrote an interesting post today onAD Review: Donâ??t be a Duel Bag, stay out of the Dog House. J.C. …Here’s a quick excerptFiled under: Online Marketing, advertising, b2b, blog, bribe 2 blog, competitors, direct marketing, food, internet, marketing, obama, politics, pr | Tagged: advertising, brand marketing, comedy, commercials, holiday advertising, … [...]

]]> Comment on How Are Cabbage Kids and MY HDTV Similar? by Your Publicity To You » Blog Archive » How Are Cabbage Kids and MY HDTV Similar? « The Drive-Thru Marketer http://drivethirst.wordpress.com/2008/12/01/how-are-cabbage-kids-and-my-hdtv-similar/#comment-4 Your Publicity To You » Blog Archive » How Are Cabbage Kids and MY HDTV Similar? « The Drive-Thru Marketer Tue, 02 Dec 2008 09:50:45 +0000 http://drivethirst.wordpress.com/?p=52#comment-4 [...] unknown wrote an interesting post today onHow Are Cabbage Kids and MY HDTV Similar? « The Drive-Thru MarketerHere’s a quick excerptFiled under: Online Marketing, advertising, b2b, blog, bribe 2 blog, competitors, direct marketing, internet, marketing, obama, politics, pr, www.drivethirst.com | Tagged: marketing, advertising, Online Advertising, internet marketing, … [...] [...] unknown wrote an interesting post today onHow Are Cabbage Kids and MY HDTV Similar? « The Drive-Thru MarketerHere’s a quick excerptFiled under: Online Marketing, advertising, b2b, blog, bribe 2 blog, competitors, direct marketing, internet, marketing, obama, politics, pr, http://www.drivethirst.com | Tagged: marketing, advertising, Online Advertising, internet marketing, … [...]

]]> Comment on Will Michael Jordan roll out a new line of shoes called Grounded? by Ben Waugh http://drivethirst.wordpress.com/2008/11/14/will-michael-jordan-roll-out-a-new-line-of-shoes-called-grounded/#comment-2 Ben Waugh Fri, 14 Nov 2008 18:54:18 +0000 http://drivethirst.wordpress.com/?p=45#comment-2 A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks

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