AD Review: Don’t be a Duel Bag, stay out of the Dog House. J.C. Penny’s does a brilliant job with their www.bewareofthedoghouse.com

Before we dive into the review of the dog house lets get the credits out of the way. To start I’d like to give credit to team over at Saatchi & Saatchi and the execs and Penny’s for rolling this commercial out. The commercial was actually directed by the Emmy award winning Bryan Buckley.  If [...]

The New B2B – Bribe 2 Blog

A few day’s ago I came across a blog which Bribes you to Blog. Now this is a legit software company which has decided that every 5 blog posts = a free t-shirt.  
  
I’m wondering if we have entered into a new era in blogging or is this just a blip on the radar. I can tell you in [...]

How many meals have you had in your car?

When you decide to go out and launch a new company, you end up eating a lot of Drive-Thru food, trust me it’s true. So I’ve helped launch many start-ups and it seem’s I’m always speaking to a menu instead of actually sitting down and ordering a 4 course meal at some fancy restaurant.
 
 
 
As a marketer I wonder:
How many meals [...]