I Saw Andy Richter Working for a Pest Control Company by Dave Dabbah of DriveThirst

You know the economy has slowed when you see Andy Richter working for a pest control company.
I should say I was on a long run the other day and towards the end of the run I came across a house which was undergoing a standard pest control review. The Andy in question was using a [...]

BIG BRANDS LiKE AT&T Can Have Fun Too

Big Brands Can Have Fun Too – by Dave Dabbah of www.drivethirst.com
 
One of my favorite things about marketers and ad execs today is the recognition that Humor works in advertising and marketing programs. 
 
A few year’s back I ran a black sheep campaign which promoted an email marketing brand.   Using a Black Sheep campaign [...]

The New B2B – Bribe 2 Blog

A few day’s ago I came across a blog which Bribes you to Blog. Now this is a legit software company which has decided that every 5 blog posts = a free t-shirt.  
  
I’m wondering if we have entered into a new era in blogging or is this just a blip on the radar. I can tell you in [...]